DESIGN

LEADER

Expertise

Branding
01
Design
02
UX & UI
03
Campaigns
04
LEADERSHIP & Strategy
05

Wales-based Design Leader and Senior  Designer. I lead teams, shape brands, and craft experiences that stick. Off-duty, you’ll find me chasing home runs on the softball field, obsessing over my latte art, or diving headfirst into the latest design trends.

View my Work
Black and white photo looking up through a square atrium with symmetrical repetitive balconies toward a bright sky.Black and white perspective view looking up inside a rectangular high-rise building with repetitive balconies and a bright sky at the top.
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About me

Nektaria here,
but you can
call me nek

I’m a Senior Designer and Design Leader who cares about making things that look good and actually work. I love helping teams turn ideas into designs that make sense, feel right and  solve problems.

I’m big on collaboration and building environments where designers can do their best work. At the heart of it, my approach is simple. Understand people first, then design. It’s about craft, culture and making sure design has purpose.

get to know me
Smiling woman with long brown hair wearing a black and white patterned blouse and a black smartwatch, standing against a plain light background with arms crossed.

my favourite values

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Empower

01
02

inspire

ELEVATE

03
White neon sign reading 'THINK ABOUT THINGS DIFFERENTLY' on a black background, with 'DIFFERENTLY' displayed upside down.

I empower teams to grow, inspire creative vision through thoughtful design and Elevate brands to make a real impact. My mission is to create work that looks great, works brilliantly and resonates with people.

Tablet and smartphone displaying Catalyst 24 event details for 26th September 2024, including a download button and speaker information.

Services

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Branding

I help organisations find clarity in who they are and how they show up. With a mix of strategic thinking and hands-on craft, I create brands that feel human, confident, and consistent, across every touchpoint, from first impression to long-term trust.

Brand Strategy
Logo Design
Brand Guidelines
Rebranding
Visual Systems

Design

Design, for me, is where clarity meets creativity. I bring stories to life through thoughtful visual design, making sure everything feels purposeful, accessible, and genuinely engaging, across both digital and physical spaces.

Graphic Design
Editorial Design
Motion Design
Print Design
Multi-channel

UX & UI

I translate complex problems into intuitive, human-centred experiences. From early discovery to refined interaction design, I work closely with Product, Engineering, and stakeholders to create digital journeys that feel effortless and genuinely useful.

User Research
User Flows
Wireframes
Design Systems
Prototyping

Campgains

I build insight-driven campaigns that cut through the noise. From behaviour-change and public sector work to bold commercial launches, I bring clarity, creativity, and a focus on real, measurable outcomes.

Creative Direction
Design Concepts
OOH Creative
Storytelling
Behaviour-Change

LEADERSHIP

I lead with empathy, clarity, and high standards. Whether I’m building a team from the ground up, shaping a product vision, or mentoring designers into their next career step, my goal is always the same: help people do their best work and create outcomes that genuinely matter.

Collaboration
Mentoring
Design Ops
Culture-building
Product Strategy